Your FREE western slope source
for GOOD NEWS, entertainment & healthy living.
Monthly, featuring good news,
fun happenings & events, business promotion, vibrancy and positive energy. Print
edition available in 35+ communities on the western slope of Colorado.
Google[x] Join Forces Unlocking “A New Frontier”;
Agreement marries Google’s advanced
technology with Alcon’s eye care expertise
- 2014 August #5-7
Innovative ‘smart lens’ technology offers
potential to transform eye care. (Novartis)
Basel, Switzerland, July 15, 2014: Novartis announced that its eye care
division Alcon has entered into an agreement with a division of Google Inc.
to in-license its ‘smart lens’ technology for all ocular medical uses. The
agreement with Google[x], a team within Google that is devoted to finding
new solutions to big global problems, provides Alcon with the opportunity to
develop and commercialize Google’s ‘smart lens’ technology with the
potential to transform eye care and further enhance Alcon’s pipeline and
global leadership in contact lenses and intraocular lenses. The transaction
remains subject to anti-trust approvals.
The agreement between Google and Alcon represents an important step for
Novartis, across all of its divisions, to leverage technology to manage
human diseases and conditions. Google’s key advances in the miniaturization
of electronics complement Novartis’s deep pharmaceuticals and medical device
expertise. Novartis aims to enhance the ways in which diseases are mapped
within the body and ultimately prevented.
“We are looking forward to working with Google to bring together their
advanced technology and our extensive knowledge of biology to meet unmet
medical needs,” said Novartis CEO Joseph Jimenez. “This is a key step for us
to go beyond the confines of traditional disease management, starting with
“Our dream is to use the latest technology in the miniaturization of
electronics to help improve the quality of life for millions of people,”
said Sergey Brin, Co-Founder, Google. “We are very excited to work with
Novartis to make this dream come true.”
Under the agreement, Google[x] and Alcon will collaborate to develop a
‘smart lens’ that has the potential to address ocular conditions. The smart
lens technology involves non-invasive sensors, microchips and other
miniaturized electronics which are embedded within contact lenses. Novartis’
interest in this technology is currently focused in two areas: 1- Helping
diabetic patients manage their disease by providing a continuous, minimally
invasive measurement of the body’s glucose levels via a “smart contact lens”
which is designed to measure tear fluid in the eye and connects wirelessly
with a mobile device; and 2- For people living with presbyopia, who can no
longer read without glasses, the ‘smart lens’ has the potential to provide
accommodative vision correction to help restore the eye’s natural autofocus
on near objects, in the form of an accommodative contact lens or intraocular
lens as part of the refractive cataract treatment.
The agreement marries Google’s expertise in miniaturized electronics, low
power chip design and microfabrication with Alcon’s expertise in physiology
and visual performance of the eye, clinical development and evaluation, as
well as commercialization of contact and intraocular lenses. Through the
collaboration, Alcon seeks to accelerate product innovation based on
Google’s ‘smart lens’ technology.
“Alcon and Google have a deep and common passion for innovation,” said Jeff
George, Division Head of Alcon. “By combining Alcon’s leadership in eye care
and expertise in contact lenses and intraocular lenses with Google’s
innovative ‘smart lens’ technology and groundbreaking speed in research, we
aim to unlock a new frontier to jointly address the unmet medical needs of
millions of eye care patients around the world.”
Many people with diabetes live with painful and disruptive daily routines
for managing their glucose levels, such as wearing continuous glucose
monitors embedded beneath their skin and finger-pricking to take a blood
test. As a result, many people check less often than they should. This
raises their risk of developing dangerous complications associated with
uncontrolled blood sugar, such as kidney failure and blindness. Researchers
have spent years looking for alternative, less invasive methods for
measuring glucose levels in the body, such as via sweat, saliva, urine or
Scientists have long known that tears contain glucose. Unfortunately, it’s
extremely hard to study tear fluid in its natural state. It’s only available
in very small quantities, and it’s difficult to collect without disrupting
the eye’s natural state. This means it’s incredibly difficult to answer the
kinds of questions you need to answer if tears are to be seen as a possible
path to a new way of managing diabetes. For one, you need to be able to
explore the correlation between tear glucose and blood glucose, e.g. what it
is, how close, if/how anything affects it, if there’s lag time, etc. And you
need to know the basics of tear glucose itself, e.g. how much there is, how
it’s affected by factors like illness, exercise, sleep, a windy day, a humid
climate, lying down vs standing up, etc.
Google wondered if miniaturized electronics - think chips and sensors so
small they look like bits of glitter, and an antenna thinner than a human
hair - might be a way to crack the mystery of tear glucose and measure it
with greater accuracy. They hope a tiny, super sensitive glucose sensor
embedded in a contact lens could be the first step in showing how to measure
glucose through tears, which in the past has only been theoretically
possible. The chip and sensor are embedded between two layers of soft
contact lens material. A tiny pinhole in the lens allows tear fluid from the
surface of the eye to seep into the glucose sensor. The prototypes they’re
testing can take a glucose level reading once every second.
Google[x] is a team of inventors, engineers, and makers that applies
audacious thinking and technology to big problems in order to change the
world in a really positive way. You can think of them as a ‘secret lab’, but
they think of themselves as a “moonshot factory.” Google[x] moonshots have
1) A really big problem in the world - something that, if solved, could make
millions of people’s lives better. 2) A radical solution - a product or
service that sounds like it’s straight out of science fiction. 3)
Breakthrough technology - some kind of evidence that gives you a glimmer of
hope that a solution might actually be within reach within a decade or so.
Everyone can apply one of the key principles of Google[x] to their work,
even if they’re not working in science and technology. We (at Google[x])
say, “Aim for 10x, not 10%”. It’s often easier to make something radically
better than incrementally
better. A couple of tips:
• Be willing to rethink a solution from the ground up, and have a healthy
disregard for the impossible. Think weird! Ask questions from radically
• Set a goal big enough to inspire passion, bravery and creativity. It’s
often easier to get great people to work with you on really hard problems
than on easy ones.
(Sources: Novartis.com, Google.com)
the front page in print...)
Submit a press release
Previous Editions of
The Sunshine Express for sale: $3/each. Specify
edition number or date when ordering. First
signed: $20/each. First
collector's set: $50/each.
All orders include free
shipping within the
US. Include your name, delivery address, and email address or phone contact
with your check or money order payable to:
The Sunshine Express, PO Box 267, Norwood, CO, 81423.
View every Sunshine Express edition online now in our always free
Copyright 2010-2014 [TheSunshineExpress &
westernslopenews.com]. All rights reserved. Revised 7/28/14.
Advertise your business here with over
70 ads for only $1/day.
Call to order: 970.864.2142 or
Visit Our Website Sponsors By Clicking Their Ad
Why advertise in The
It is visionary action by the
people and small business owners that really creates life economically in
America. Hopes, dreams, drive and effort can and do stimulate excitement,
energy, business, and wallets on every corner, every day. Collectively
across the country, these privately conceived 'stimulus plans' have
historically been the true and consistent drivers of economic activity.
Recently, business magazine powerhouse Forbes agreed with us, writing, "Only
productive private investment will spark economic revival."
Here are some of the many benefits of using The
Sunshine Express as a foundational tool when creating your own 'private
*** Consolidate marketing
budgets and free up needed cash by targeting customers locally, plus in 35
more surrounding western Colorado towns, with one effective and affordable
marketing tool that does both.
*** Achieve widespread
and repetitive, multiple visual impressions ensuring positive, long term
branding return on investment (translation: more people see and remember
company names more often, guaranteed, bringing more customers over time)
*** Get free worldwide
web and mobile exposure with clear mirror images of your ad online, plus archived, at westernslopenews.com
*** Receive personal
service with extra promotional support including publication of business and
related industry articles, reviews and news, social media promotions, low
cost custom ad design service with free text changes, special event
participation opportunities, & more.
*** Add value to your
business name by association with a quality, positive, helpful and
entertaining popular resource that uplifts, inspires and cares about the
readership, the business clients and all of western Colorado.
Email today to reserve your space:
970.864.2142 or 970.327.4196
Advertise now here...